They can't listen to you until they finish talking.

Cindy Loewen had a telephone salesman call her. He talked non-stop. When he finally had said everything he wanted, Cindy said:

"I got a good story ..."

Of course the salesman wanted to hear the "Two-Minute Story" - but only because he finished saying everything he wanted to say.

If we tell our "Two-Minute Story" while the prospect is still thinking about all the things he needs to say, our "Two-Minute Story" won't be heard.

Let's be polite. Let others talk first, and wait until their mind is clear. Then offer our "Two-Minute Story".