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Wednesday, January 28, 2009

This is your prospect's life.

I was reading an article by Brian Rooney. He lives here in the Houston area. I've never met Brian, but I think I'll try to meet him for lunch soon. I like how he describes our prospects:

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"Let's look at most job situations today. When someone starts a new job, they have to spend time training. They have to learn how to do the new job skills. It's mandatory. Sometimes the training is paid; sometimes not.

"Usually, they spend a certain amount of time to learn the job and then they spend the next several years complaining about the job, the pay, the boss, the company, the politics, the working conditions, etc... but they keep showing up for that same job!

"And remember ... they ASKED for this job! They actually filled out an application, dressed up for the interview, tried to make a good impression, and convinced this boss to give them the job that they now hate!"

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Wow. I couldn't have said it better.

So how hard is it to ask someone: "Would it be okay if you never had to go to work again?"

Our prospects are pre-sold. They want what we want. Our job is to just not talk them out of it.

Sponsoring is easy. Just let prospects know they can learn a simple system so that they would never have to go to work again.


SuccessfulYouToday said...

This is a fantastic way of looking at things from our prospects eyes. Thanks for sharing, Tom!

Ed Crabtree said...

I agree. That's an excellent perspective, Tom! Really appreciate it.

Paul said...

You certainly make it sound easy, Tom. I guess my biggest fear is that someone will ask me a question for which I do not have an answer.
Also, If they respond in a positive and favorable way to the two minute story, should they be directed to the Ebook and the same system used for prospects from other lead sources?
Paul Kline